Jelly Belly Releasing Flavored Seltzer

The flavors of Jelly Belly are coming to a new format – sparkling water. The launch will include eight flavors: French Vanilla, Lemon Lime, Orange Sherbet, Piña Colada, Pink Grapefruit, Tangerine, Very Cherry and Watermelon.

Each flavor has two ingredients: carbonated water and natural flavors, with zero sugar, zero calories and zero sweeteners.

"The Jelly Belly brand promises fun, flavor and quality — characteristics that we believe sparkling water drinkers are looking for — and our product delivers perfectly on that promise," said Justin Joffer, a co-founder of Joffer Beverage Company and Jelly Belly Candy Company. "We want to bring excitement to the sparkling water category through unique and intense flavor experiences."

An initial launch is slated for next week at Hy-Vee stores, a chain of more than 265 retail stores across eight Midwestern states. It will also be available online at soon.

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