Nightlife, Service Industry Workers Running For Awareness On New Year's Eve

Boston-based hospitality service company Big Night Entertainment Group has teamed up with talent booking company Double Down Entertainment and DJ Vice’s Mile a Day Challenge to “Run for a Plan” on New Year’s Eve in support of service, nightlife and music industry professionals who are struggling during the COVID-19 pandemic.

“The pandemic has sidelined hundreds of thousands of industry workers, leaving many to fend for themselves while struggling with financial and mental hardships,” Big Night said, in a statement. “Run for a Plan was launched to shed light on these conditions, and to recognize those who keep our industry running all year long, by asking our communities to come together to help amplify the voices of our industry champions.”

All members of the public are encouraged to join the initiative by running, walking or jogging one mile on New Year’s Eve, snapping a photo of themselves participating, and posting it to social media using the #runforaplan hashtag, and tagging @runforaplan and @mileadaychallenge. Participants are also being encouraged to “mask up.”

PHOTO: Getty Images


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