Celebrating Fluff’s 100th Anniversary


Marshmallow Fluff, created by entrepreneur Archibald Query, who began selling it door-to-door in Somerville, Massachusetts in 1917, that would emerge as the iconic archetype of the sweet, spreadable concoction.

Boston candy company Durkee-Mower bought the recipe from Query in 1917 for a mere $500.

The city of Somerville, Massachusetts pays tribute to its sweet hometown hero with an annual “What the Fluff” festival: Now in its 11th year, Graney, the festival’s founder, says it attracts some 10,000 people annually for Fluff-themed games, music, and cooking contests.

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