Adidas Under MAJOR Heat For Boston Marathon Email

Adidas apologized today after sending out a poorly-worded marketing e-mail to its customers, just one day after the Boston Marathon.

In the subject line of the e-mail from Adidas Running, it said, “Congrats, you survived the Boston Marathon!”

The message immediately led to backlash as customers reminded the company about the 2013 Boston Marathon bombings, when three people were killed and more than 260 others were injured.

At least two bombing survivors, Patrick Downes and Marc Fucarile, participated in this year’s race.

“We are incredibly sorry,” the company said in an e-mailed statement. 

“Clearly, there was no thought given to the insensitive e-mail subject line we sent Tuesday.”

The company “deeply” apologized for what it said was a mistake.

Read the full story here



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