A new McDonalds commercial is causing all sorts of outrage.
The commercial, which aired last week in the U.K., shows a young boy asking his mother questions about what his obviously deceased father was like. She goes through a list of dad's traits like his "tall as a house" frame, his reflectively shiny shoes and football (soccer) prowess - all opposite that of his surviving son.
They then head to McDonalds where the boy eats a Filet-o-Fish, which the mom says was his dad's favorite.
People are upset McDonalds seems to be using childhood bereavement to sell their product.
What do you think?
Check out the video and Twitter reactions below...