What is the Mystery Behind '4:44' Being Posted All Over New York City?

The internet is buzzing over random '4:44' signs being posted all over New York City recently. The mysterious ads have even shown up across hip-hop websites as well.

Here's what we can gather:

Rumor has it the signs are a promotion for a new Jay-Z album, possibly The Blueprint 4.

There has long been talk of Jay-Z releasing a new album (although he IS about to have twins!)

People has speculated on the love for the number 4 that Beyoncé and Jay Z apparently have. 

In 2011, Bey released her fourth studio album, simply titled 4, and back in 2013,Jay-Z spoke on the number 4 when he was going on a 22-day vegan challenge. "There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!"

They were also got married on April 4 and got matching "IV" tattoos.

Beyoncé was born on Sept. 4, and Jay's birthday is Dec. 4; maybe the first "4" in "4:44" stands for Blueprint 4, and the ":44" stands for Bey and Jay...aka THE LONG-RUMORED COLLAB ALBUM BETWEEN QUEEN BEY AND HOV?!?!

Read more about this story HERE and check out some pictures and tweets of the mystery going on in and around NYC.



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