Over 50 employees working at a technology company in River Falls, Wisconsin have signed up to be chipped by their employer. The group of willing colleagues volunteered as a part of an initiative that Three Square Market is starting up in order to make access and information exchange less of a task for its staff. There is also the confidence that companies around the world will adopt microchip technology for their own convenience.
"The international market place is wide open and we believe that the future trajectory of total market share is going to be driven by whoever captures this arena first," TSM Chief Operating Officer Patrick McMullan says. The arena he speaks of involves the use of RFID technology, or Radio-Frequency Identification, which in Three Square Market's case is being implanted in the web between the thumb and the forefinger of volunteering employees.
More than four dozen of the company's own workers will thus have a $300 rice grain sized microchip in one of their hands. The chip will be programmed to allow them to enter the workplace, operate their electronics, and easily transmit personal data for doctors visits and the such.