Sales of White Claw will reach over $1.5 billion in 2019 but that is still a smaller percentage compared to over all beer revenue.
What I thought was in interesting was that in 2019 Millennials were opting for beverages with no alcohol, for health reasons or other. Drinks like Kombucha, sparkling water and ready to drink coffee posted sales of 1.1 billion.
Budweiser just announced a non alcoholic, no sugar, 50 calorie beer
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