Photo: uplitMD
CANTON, Mass. (WBZ NewsRadio) — A Milton startup is launching a streaming service to help parents navigate life raising young children.
"There has never been a time in history where parents have more information at their fingertips," Ed Keohane, the founder of uplitMD and a former CNN producer, told WBZ NewsRadio.
He said having a baby can be a stressful time for new parents and while there's unlimited access to information online, you can't trust everything you read.
"Every time they go online there's an expert there, but what is that expert's real background?" said Keohane.
That's why he wanted to create uplitMD, a baby book of sorts for the streaming generation.
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On the service, parents can find videos uploaded from pediatricians speaking in a calm tone to answer questions for anxious parents. One of those is Dr. Alok Patel, a frequent ABC contributor.
Keohane has been bringing pediatricians to Boston and filming in a Canton studio.
He said the platform gives parents a trusted source of advice on demand, "on their phone, they can cast it to the tv, it's there when they need it."
The service costs $20 a month or $180 annually.
WBZ NewsRadio's Chaiel Schaffel (@CSchaffelWBZ) reports.